Independent country artist Levi Coovert is proving that you don’t need a record label to chase big dreams. On a recent episode of the Drink O’Clock Podcast, Levi joined host Rob Valincius to talk about songwriting, building a fanbase through live performances, and his ambitious plan to tour all 48 U.S. states and Canada in just 120 days.
From discovering country music to launching a fully self-funded national tour, Levi’s story is one of passion, persistence, and authenticity.
How Levi Coovert Found His Sound in Country Music
Growing up surrounded by music, Levi always knew he wanted to perform. But it wasn’t until his teenage years, while spending time with family in rural Washington, that he truly connected with country music.
What drew him in was the storytelling.
Unlike much of today’s pop music, country songs often center on everyday experiences such as family, relationships, road trips, and good times with friends. That relatability became the foundation of Levi’s songwriting and musical identity.
Building a Career as an Independent Artist
Without a label backing him, Levi has had to learn every side of the music business. Writing songs, recording music, booking gigs, promoting shows, and building a social following all fall on his shoulders.
Instead of chasing streaming numbers, Levi shifted his focus to live performances. By reaching out to bars, restaurants, festivals, and community events, he began playing anywhere he could, developing his skills while building a real audience face-to-face.
That decision helped him grow faster than simply releasing music online and hoping listeners would find it.
The Story Behind “Let the Good Times Flow”
Levi’s latest single, “Let the Good Times Flow,” captures his current mindset perfectly.
After a stressful week covering difficult news events through his journalism work, Levi felt people needed something uplifting. The song became his answer, a feel-good track meant to help listeners shake off stress and enjoy life again.
Rather than writing sad songs for the sake of popularity, Levi focuses on authenticity. If he’s in a good place mentally, he wants his music to reflect that energy.
Touring All 48 States as an Independent Musician
Levi’s next big step is his most ambitious yet: a self-funded tour across the United States and Canada, visiting every state in 120 days.
Traveling mostly by car, camping or sleeping wherever he can, Levi plans to book performances city by city along the way. His goal isn’t just to play shows. It is to prove independent musicians can build careers through determination and connection with real audiences.
He will also document the entire trip across social media, sharing performances, road stories, and behind-the-scenes moments from life on tour.
Why Authenticity Still Matters in Music
Throughout the podcast conversation, one theme kept coming back: authenticity.
Levi believes listeners connect with music that feels real. Songs written from genuine experience resonate more deeply than tracks built just to chase trends.
That same authenticity is shaping his career decisions, from touring independently to building his audience organically through live shows.
What’s Next for Levi Coovert?
Before launching his nationwide tour, Levi plans to release more new music and continue performing across the Pacific Northwest. With growing momentum and an expanding fanbase, his cross-country adventure could become the breakthrough moment that takes his career to the next level.
One thing is certain. Levi Coovert isn’t waiting for opportunity to find him. He’s hitting the road and creating it himself.
Listen to the full episode of the Drink O’Clock Podcast to hear Levi’s story, his music journey, and what it takes to chase your dreams across America. Levi’s story, his music journey, and what it takes to chase your dreams across America.
You can find his content via his website: levicoovert.com
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