Welcome to the latest edition of our blog, where we dive into the savory world of barbecue through an engaging conversation with Jim Lenzen, the man behind Jimmy L’s BBQ in Sydney, Nebraska. Hosted by Rob Valincius from the “Drink O’Clock Podcast,” this episode offers a delightful exploration into the adventurous path of a growing BBQ empire.
Meet the Man Behind the Grill
Jim Lenzen joined the podcast to talk about his journey from a small town in Nebraska to running a barbecue business with a growing reputation. Despite the humble beginnings, Jim has shown immense passion for cooking, a love that started at the tender age of 10 when he began preparing meals for his family. Growing up between two small towns, Jim’s world was one of close-knit communities and wide-open spaces filled with wheat fields and pastures rather than cornfields.
From Wind Turbines to BBQ
Jim shared how his professional journey began in a different sphere altogether—teaching and working with wind turbines. He taught college students for ten years and simultaneously ran an industrial electrician program. During this time, his love for cooking blossomed, leading him to cater for large groups and eventually enter into the competitive world of barbecue.
The transition from teaching to a full-fledged barbecue business was not made lightly. It happened at the urging of his supportive students, who encouraged Jim to pursue his passion fully. From there, Jimmy L’s was born, and with the help of a dedicated team, business began to boom.
The Secret to Jimmy L’s BBQ
Jimmy L’s BBQ specializes in a variety of barbecue flavors, primarily leaning towards Kansas City-style ribs with rich dry rubs and their renowned Texas-style brisket. Jim’s philosophy is straightforward—he cooks the way he likes. He believes in enhancing the natural flavors of quality Nebraska beef, rather than masking them with overly complex seasonings.
Despite entering a highly saturated market, Jim maintains a steadfast commitment to quality, which resonates in each meal they serve. His dedication is echoed by his young, enthusiastic team, who share in his vision to deliver an exceptional dining experience.
The Sturgis Experience
An intriguing highlight of the discussion was Jim’s participation in the Sturgis Motorcycle Rally, an event renowned for its high-energy, community-driven atmosphere. Jim fondly shared tales of wild sights and memorable people, emphasizing how genuine and welcoming the bikers and attendees were. This experience underscored the importance of community and adventure in Jim’s personal and professional life.
Cooking with Passion and a Purpose
Throughout the interview, it became clear that Jim is more than just a BBQ aficionado. He is a mentor, an innovator, and above all, an individual who truly listens to the perspectives of those around him. Whether it’s his high school crew helping to push the brand forward or customer feedback shaping future endeavors, Jim is all about growth and authenticity.
Conclusion
Jimmy L’s BBQ is not just about meats and flavors; it’s a journey rooted in community, ambitious entrepreneurship, and staying true to oneself. Jim Lenzen’s story is a testament to pursuing one’s passions with determination, a hint of creativity, and a respect for those who fuel your journey.
For those who are curious to taste what all the buzz is about, you can find Jimmy L’s in Sydney, Nebraska, or explore more at their website and follow Jimmy L’s BBQ on Facebook and Instagram.
As you finish reading, remember this wisdom from Jim Lenzen: “In business, you may not win if you don’t take a chance, but you’ll never lose a shot either. To succeed, you often have to step out of your comfort zone and embrace the delicious risk of the unknown.”